Ch. 2: The quarter-inch drill bit, sparks, and expectations
Spark

 
 
00:00 / 00:03:20
 
1X
 

“No one buys a quarter-inch drill bit because they need a quarter-inch drill bit. What they need is a quarter-inch hole.”? — Ted Levitt

In an interview with Tim Ferris on his podcast, Seth Godin explains Ted Levitt’s quarter-inch drill bit theory.