What happens when we stop chasing the finish line and start paying attention to who we’re becoming along the way.

AI can write the book. It can draft the article. It can probably make the podcast.

But there’s one rather important thing it can’t do:

It can’t do the transformation for you.

While jogging—very slowly ?—through the woods of Ljubljana, Slovenia, I was thinking about something I heard on Joanna Penn’s podcast: the real value of writing a book isn’t necessarily the finished book.

It’s who you become while writing it.

And I think that applies to almost everything we create.

?? Write the book.
?? Run the 10K.
?? Paint the painting.
?? Record the video.
?? Start the thing.

Not because it needs to become a bestseller, win a race, or impress anybody.

Do it because of what doing it does to you.

AI can help. I love AI. But if we outsource all the doing, we may accidentally outsource the very part that changes us.

So the question from the woods today is simple:

What transformation are you seeking—and what could you create that would help you become that person?

That part, you still have to do yourself.AI can write the book. It can draft the article. It can probably make the podcast.

But there’s one rather important thing it can’t do:

It can’t do the transformation for you.

While jogging—very slowly ?—through the woods of Ljubljana, Slovenia, I was thinking about something I heard on Joanna Penn’s podcast: the real value of writing a book isn’t necessarily the finished book.

It’s who you become while writing it.

And I think that applies to almost everything we create.

?? Write the book.
?? Run the 10K.
?? Paint the painting.
?? Record the video.
?? Start the thing.

Not because it needs to become a bestseller, win a race, or impress anybody.

Do it because of what doing it does to you.

AI can help. I love AI. But if we outsource all the doing, we may accidentally outsource the very part that changes us.

So the question from the woods today is simple:

What transformation are you seeking—and what could you create that would help you become that person?

That part, you still have to do yourself.

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