re505: What Are You Against?

What are you against?

I was driving, listening to the StoryBrand Podcast, when Donald Miller dropped a simple idea that stopped me cold:

If you want clear messaging, you need to know what you’re against—not just what you’re for.

That’s tricky for me.

I’m a positive guy. I like silver linings, encouragement, and possibility.

But the more I thought about it, the more I realized: avoiding the “against” part makes the “for” part fuzzy.

So this episode is me thinking out loud—about The Year of You, Repossible, and even myself.

What am I against?

• Drifting through another year on autopilot

• Waiting for perfect conditions

• Believing change is only for other people

• Thinking failure makes you a failure

And here’s the twist:

The clearer you are about what you’re against, the stronger—and more believable—what you’re for becomes.

At the end, I turn the question to you.

What are you against?

And what does that make you for?

Let me know.