If I don’t get the goose-bump factor when I’m reading it then I can’t do it.– ?Russell Crowe

Just as you’re doubting the whole sombrero escapade, the hairs on the back of your neck start to tingle.

I could throw loads of science your way backing up the numbers behind the decision-making trajectory and possibly wow you with all kinds of theories and books and research.

Or the hairs on the back of your neck could stand up.

I’m all for science. I’m a numbers guy, a math lover, a guy who often reads the manual.

But then comes along gut feeling.

When you just know. Or at least it feels like something is right (or wrong). It’s not provable, you can’t necessarily share the why or what or how, but it’s just there.

I say this way too often in my books, but you can skip the rest of the chapters and go with this one if you’d like. That gut feeling? Those hairs on your neck? Goosebumps?

To me, those are the indicators that defy logic. The telltale signs of something larger at play.

I’m not saying you have to believe me. I’m only asking that you keep an open mind.

The next time you have that feeling—and you know what it is, however it comes your way—take note of it.

Take a moment and think about whatever it was that you just did caused something in your body to do something.

Take that confidence, that feeling of goodness and hold onto it because we’re about to head into the section of the book called doubt.