As an author, I talk about my books with friends.* But a little-known secret is that I haven’t finished the books yet and I’m doing research for the upcoming book by talking about it.

Here I not-so-accidentally drag my entrepreneurial rockstar friend into letting me know how Jeff Bezos sees things.

Don’t forget that “the vast majority of decisions are reversible.”

I talk with an old pal of mine and it gets me content worth two chapters of my upcoming book.

So I got that going for me. Which is nice.

* And, of course, complete strangers. If they’ll listen.