ESD 08: Ch. 4: Day Zero
Every Single Day

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The problem is that most of us live in Day Zero.

What we call the beginning is often the end. And to make an end is to make a beginning. The end is where we start from.? where we start from. — T. S. Eliot

I wanted to number this part of the book Part 0. But the book formatting software wouldn’t let me. That’s because zero doesn’t exist for most people. It hasn’t really started yet. Nothing begins with Day Zero. There is Day One and then the rest. But it’s true, Day Zero doesn’t actually exist. Day Zero is an idea, a thought, a potential.